Two files confuse boardrooms. EmpCo / ECGT — Directive (EU) 2024/825 — is adopted law. Member States were to transpose it; application of the new consumer-facing greenwashing constraints is set for 27 September 2026. It amends existing unfair-commercial-practice and consumer-rights rules: harder on vague environmental claims, sustainability labels, and certain offset-based climate claims in B2C settings.
The separate Green Claims Directive proposal (the file that would have layered ex-ante verification duties on explicit claims) is not in force. Through 2025–2026, public tracking by legal and policy outlets describes stalled negotiations, Commission signals about possible withdrawal, clarification that formal death is not cleanly settled, and a practical reality: no current obligation to design programmes around that proposal’s prior-verification architecture. AGRINFO and other monitors summarise the same fork: EmpCo’s prohibitions apply; the Green Claims proposal remains pending/stalled without a live compliance clock.
Operationally: audit claims against EmpCo/UCPD reality now. Monitor the Green Claims file as politics, not as today’s hangtag law. QuintaEarth will not pretend the stalled proposal is live — clarity is part of anti-greenwash culture.
